IL MAKIAGE – Exactly What You Need for Eye-Catching Looks

By Your Beauty Plug
March 1, 2024

If you’re tired of the minimalist, no-makeup makeup trend that has been dominating the beauty industry for the past few years, you might want to check out IL MAKIAGE, a new tech-led beauty brand that offers high-quality makeup products for people who don’t apologize for their high standards. Whether you’re craving full and bold brows, flawless foundation, or eye-catching eye looks, IL MAKIAGE has something for you. In this blog post, we’ll give you an overview of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, and FAQs. Let’s get started!

Background of the Brand

IL MAKIAGE was founded in 1972 by makeup artist Ilana Harkavi, who wanted to create a makeup line that catered to professional makeup artists and their clients. The brand was known for its innovative formulas, rich pigments, and glamorous packaging. However, in 2013, the brand was acquired by brother-sister duo Oran Holtzman and Shiran Holtzman-Erel, who relaunched it as a direct-to-consumer, online-only brand in 2018.

The new IL MAKIAGE aims to challenge the status quo of the beauty industry, which they believe has been promoting a low-maintenance, natural look that doesn’t reflect the preferences and personalities of many makeup lovers. They want to empower people who are confident, successful, and unapologetic about their high standards and their love for makeup. They also want to make online shopping for makeup easier and more personalized, by using technology and data to match customers with their perfect products.

Best-Selling Products

IL MAKIAGE offers a range of makeup products for the face, eyes, brows, and lips, as well as brushes and tools. Some of their best-selling products are:

Woke Up Like This Flawless Base Foundation: This is the star product of the brand, which has over 548,000 5-star reviews and is the most-reviewed product in the US. It is a medium-to-full coverage foundation that matches all skin tones and types, and claims to give a natural, flawless finish that lasts all day. It is also vegan, cruelty-free, paraben-free, and fragrance-free. The best part is that you can try it for free for 14 days, by taking the POWERMATCH quiz on their website, which uses a proprietary algorithm to find your perfect shade based on your skin type, tone, and preferences.
F*ck I’m Flawless Multi-Use Perfecting Concealer: This is the perfect companion to the foundation, as it is a creamy, lightweight concealer that covers dark circles, blemishes, and imperfections, while also hydrating and brightening the skin. It comes in 30 shades and has a matte, long-lasting finish. You can also try it for free for 14 days by taking the POWERMATCH concealer quiz on their website.
Color Boss Squad Eyeshadow Palette: This is a versatile eyeshadow palette that features 12 shades of highly pigmented, blendable, and long-wearing eyeshadows, in matte, satin, and metallic finishes. You can create endless eye looks with this palette, from neutral to bold, and from day to night. The palette comes in four different color combinations: The Real Deal (warm neutrals), Not Afraid (cool neutrals), No Filter (pinks and purples), and Making Moves (oranges and reds).
Brow Factor Long-Wear Eyebrow Gel: This is a waterproof, smudge-proof, and transfer-proof eyebrow gel that fills, shapes, and sets your brows in one swipe. It has a micro-fine applicator that allows you to create precise, hair-like strokes, and a buildable formula that lets you customize your brow intensity. It comes in six shades and is also vegan and cruelty-free.

Reviews

IL MAKIAGE has received rave reviews from customers, influencers, and media outlets, who praise the brand for its quality, performance, and innovation. Here are some of the reviews that we found:

“I love this foundation! It matches my skin tone perfectly and it feels so light and natural on my skin. It doesn’t cake up or oxidize, and it lasts all day. It also doesn’t break me out, which is a plus. I highly recommend it to anyone who is looking for a flawless foundation.”
“This concealer is amazing! It covers everything, from dark circles to acne scars, and it doesn’t crease or dry out my skin. It blends seamlessly with the foundation and gives me a smooth, even complexion. It also has a nice, creamy texture and a matte finish. I love it!”
“This eyeshadow palette is stunning! The colors are so pigmented, buttery, and easy to work with. They blend like a dream and don’t have any fallout. They also last all day without fading or creasing. The color selection is gorgeous and versatile, and you can create so many different looks with it. It’s definitely one of my favorite palettes ever.”
“This eyebrow gel is a game-changer! It makes my brows look fuller, thicker, and more defined, without making them look fake or overdone. It also stays in place all day, even through sweat and water. It’s super easy to apply and it doesn’t clump or flake. It’s the best brow product I’ve ever used.”
“IL MAKIAGE is a brand that celebrates makeup lovers who know what they want and aren’t afraid to go after it. Their products are high-quality, high-performance, and high-impact, and they make you feel confident and beautiful. Their online shopping experience is also innovative and personalized, and their try-before-you-buy option is genius. I’m a fan!”
“IL MAKIAGE is a brand that challenges the beauty industry norms and offers a refreshing alternative to the minimalist, natural look that has been dominating the market. Their products are designed for people who love makeup and want to express their individuality and style. Their products are also cruelty-free, vegan, and paraben-free, which is a plus. Their online matching system is also impressive and accurate, and their customer service is friendly and helpful. I’m impressed!”

Dupes

If you’re looking for cheaper alternatives to IL MAKIAGE products, you might want to check out these dupes that we found:

For the Woke Up Like This Flawless Base Foundation, a possible dupe is the Maybelline Fit Me Matte + Poreless Foundation, which is a medium-coverage, matte-finish foundation that comes in 40 shades and costs $7.99.
For the F*ck I’m Flawless Multi-Use Perfecting Concealer, a possible dupe is the e.l.f. 16HR Camo Concealer, which is a full-coverage, matte-finish concealer that comes in 26 shades and costs $6.00.
For the Color Boss Squad Eyeshadow Palette, a possible dupe is the Colourpop Bare Necessities Eyeshadow Palette, which is a 30-pan eyeshadow palette that features a mix of matte, satin, and metallic eyeshadows in neutral tones and costs $34.00.
For the Brow Factor Long-Wear Eyebrow Gel, a possible dupe is the NYX Professional Makeup Tinted Brow Mascara, which is a tinted eyebrow gel that fills and shapes the brows and comes in five shades and costs $7.50.

Coupon Codes and Loyalty Programs

If you want to save some money on your IL MAKIAGE purchases, you might want to take advantage of these coupon codes and loyalty programs that they offer:

POWERMATCH: This is the code that you can use to get your first foundation or concealer for free, and only pay for shipping and handling. You can then try the product for 14 days, and if you love it, you can keep it and pay the full price. If you don’t love it, you can return it for free, no questions asked.
REFER A FRIEND: This is the program that allows you to earn $10 for every friend that you refer to IL MAKIAGE. Your friend will also get $10 off their first purchase of $55 or more. You can share your referral link via email, text, or social media, and you can earn up to $500 in credits.
REWARDS: This is the program that allows you to earn points for every purchase that you make on IL MAKIAGE. You can then redeem your points for discounts, free products, or exclusive perks. You can also earn points by writing reviews, following them on social media, or celebrating your birthday. You can join the program for free by creating an account on their website.

FAQs

Here are some of the frequently asked questions about IL MAKIAGE and their answers:

How can I contact IL MAKIAGE customer service? You can contact IL MAKIAGE customer service by email at care@ilmakiage.com, by phone at 1-855-262-5428, or by chat on their website. Their hours of operation are Monday to Friday, 9 am to 5 pm EST.
What is IL MAKIAGE’s return policy? IL MAKIAGE offers a hassle-free return policy for all their products. You can return any product within 30 days of purchase for a full refund, no questions asked. You can also return your foundation or concealer within 14 days of receiving it, if you don’t love it after trying it for free. To initiate a return, you can visit their website and follow the instructions.
Does IL MAKIAGE ship internationally? IL MAKIAGE currently ships to the US, Canada, the UK, Germany, France, and Israel. They are working on expanding their shipping options to more countries in the near future. You can check their website for the latest updates on their shipping availability.
Is IL MAKIAGE cruelty-free and vegan? IL MAKIAGE is a cruelty-free and vegan brand, which means that none of their products are tested on animals or contain any animal-derived ingredients. They are also certified by PETA as a cruelty-free brand.

Conclusion

IL MAKIAGE is a makeup brand that celebrates maximalism, confidence, and high standards. Their products are designed for people who love makeup and want to express their individuality and style. Their products are also high-quality, high-performance, and high-impact, and they make you feel confident and beautiful. Their online shopping experience is also innovative and personalized, and they offer a try-before-you-buy option for their foundation and concealer, as well as coupon codes and loyalty programs for their customers. If you’re looking for a makeup brand that challenges the beauty industry norms and offers a refreshing alternative to the minimalist, natural look, you might want to check out IL MAKIAGE. You won’t regret it!